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Hauff-Technik acquires Electro Trading and expands its international footprint

With the acquisition of the Swedish company Electro Trading ET AB on 1 January 2025, Hauff-Technik GmbH & Co. KG is strengthening its international portfolio.

As an importer and distributor of products for power grids and distribution, renewable energies, construction and infrastructure, Electro Trading generates an annual turnover of around 5 million Euro. The company is headquartered in Bromma near Stockholm, with a further location in Kristianstaad.
Dr Michael Seibold, Managing Director of Hauff-Technik: ‘With this acquisition, we are now continuing our international expansion. Electro Trading offers Hauff-Technik direct access to the Scandinavian market and strengthens our internationalisation strategy.’
‘When looking for a new owner for Electro Trading, the entrepreneurial development perspective was particularly important to me,’ says Ulla Wihlborg, former sole shareholder of Electro Trading. ‘Hauff-Technik and Electro Trading have enjoyed many years of successful co-operation. The two companies can now build on this partnership and open up new market opportunities in the rapidly growing infrastructure market. Hauff-Technik's high level of sales and marketing expertise in particular will accelerate the company's growth.’ Patrik Wihlborg, Managing Director of Electro Trading, will continue to manage the company in the future.